About Us

Our Story

 Over Two Centuries of Aromatic Excellence Since 1816 The story of Gulabsingh Johrimal began in 1816, during the final years of the Mughal era. Lala Gulab Singh, an entrepreneur from Jhajjar in present-day Haryana, arrived in Delhi with a vision that would eventually become one of India's most enduring fragrance legacies. Together with his son, Lala Johrimal, he established a traditional perfumery in the heart of Chandni Chowk, Old Delhi's historic marketplace. What started as a humble fragrance shop soon earned the affectionate name "Gulab Gundhi Ki Dukaan"—the Shop of Gulab the Perfumer. The word Gundhi, derived from the Sanskrit Gandha, signifies fragrance, perfectly reflecting the family's lifelong devotion to the art of perfumery.From the royal courts of Mughal nobles and Nawabs to connoisseurs, artists, and fragrance enthusiasts from around the world, Gulabsingh Johrimal quickly became synonymous with exceptional craftsmanship and timeless aromas.For more than 200 years, the House has stood witness to India's remarkable journey—from the Revolt of 1857 and the Freedom Movement to Independence and the modern era. Generations of customers have walked through its historic doors, drawn by authentic Indian attars and incense that transcend cultures, religions, and borders. The original store continues to preserve its old-world charm with antique Belgian-cut perfume bottles, handcrafted wooden shelves, and the timeless tradition of offering customers a drop of attar on the back of the hand. Today, the eighth generation of the Gundhi family proudly carries forward this extraordinary legacy, preserving the traditions established over two centuries ago.
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200+ Years of Legacy

A timeless journey of craftsmanship, heritage, and fragrance spanning over two centuries.

Traditional Deg Bhapka Distillation

Preserving India's ancient art of natural perfume making through authentic time-honoured techniques.

Pure & Natural Fragrances

Discover handcrafted attars, ruhs, and incense created from the finest flowers, woods, herbs, and spices.

Who We Are ?

 Custodians of India's Ancient Perfumery Heritage Gulabsingh Johrimal is one of India's oldest living heritage houses of fragrance and among the world's oldest continuously operating traditional perfumeries. Established in 1816, we have dedicated over two centuries to preserving India's ancient art of natural perfumery.

Our roots trace back to a tradition that began over 5,000 years ago during the Indus Valley Civilization, where India pioneered the science of extracting fragrant oils from flowers, woods, herbs, and spices through the legendary Deg Bhapka distillation process.

Today, we remain committed to preserving this rare and authentic craft using time-honoured techniques passed down through generations of master perfumers. Every fragrance reflects centuries of expertise, patience, and respect for nature.

Our extensive collection includes:
Ruh – Pure natural aromatic extracts obtained through traditional distillation.
Attar – Precious botanical distillates matured over pure sandalwood oil.
Traditional Incense – Aromatic creations crafted using natural ingredients.

More than a fragrance house, Gulabsingh Johrimal represents a living heritage of Indian craftsmanship, where history, culture, and artistry continue to inspire every bottle we create. For over 200 years, we have remained dedicated to sharing the timeless essence of India with fragrance lovers across the world.
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